»Fur-wearers don’t have respect for life.« — Campaign

Award winning print ad campaign for the animal rights association »Noah«. Each single ad was printed in German high-fashion magazines. The campaign used archival images that I sourced after extensive research, mostly in antique book shops. The ads are listed at »Lürzer‘s Archiv«, the leading European advertising journal.

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Role
Design, Research

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Agency: Jung von Matt/Alster, Germany
Creative Director: Willy Kaussen, Hans Weishaeupl