World Lung Foundation — Branding

A branding concept for the New York-based World Lung Foundation that improves the lives of individuals across the world by strengthening community capacity to prevent and manage lung disease.

I developed several different concepts but focused for the presentation on the »Wings« idea. The combination of the ribs, the shape of a lung and the wings added up to the logo. For the typography I chose »Estilo Text« from Dino dos Santos.

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Role
Concept, Art Direction, Design

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Studio: Fleming Design
Client: World Lung Foundation
Creative Director: Blair Pocock